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Plan Every HYROX Worldwide with RoxRadar
Last updated: October 20, 2025
HYROX has evolved from a European fitness competition into a global phenomenon, attracting world-class sponsors who recognize the sport's explosive growth and passionate community. Understanding the sponsor ecosystem helps athletes appreciate the brands supporting the sport and unlock partnership benefits.
HYROX has become the fastest-growing mass participation fitness concept globally, offering sponsors unprecedented access to an active, health-conscious demographic. With 60+ races across 30+ countries, over 2,000 gym activations, and 1,000+ HYROX Affiliate Gym Partners, sponsors gain both in-person and digital touchpoints to connect with the HYROX community.
Partnership Details:
What This Means for Athletes: PUMA brings world-class athletic footwear and apparel expertise to HYROX. Their commitment through 2030 signals major brand confidence in the sport's growth trajectory. Expect HYROX-specific product lines, athlete collaborations, and increased visibility at events worldwide.
Key Products for HYROX:
Partnership Details:
What This Means for Athletes: BYD's sponsorship demonstrates HYROX's appeal beyond traditional fitness brands. Their involvement elevates the sport's profile in the rapidly growing APAC market, particularly in China, Australia, and Japan.
Regional Impact:
Partnership Details:
What This Means for Athletes: Amazfit provides official timing and tracking technology at HYROX events. Their devices are optimized for HYROX training with specific workout modes and metrics.
Athlete Benefits:
Product Recommendations: Athletes frequently use Amazfit watches for:
Partnership Details:
What This Means for Athletes: Centr provides the official equipment used at HYROX competitions, ensuring consistency and quality across all global events. When you train on Centr equipment, you're using the same gear you'll race on.
Equipment Supplied:
Concept2 SkiErgs and RowErgs are used at HYROX as well.
Training Advantage: Athletes who train on Centr equipment have an edge - complete familiarity with the exact equipment specifications, resistance, and feel they'll experience on race day. This consistency eliminates equipment variables and lets athletes focus purely on performance.
HYROX partners with brands to sponsor individual events around the world. These naming rights partnerships enhance the local event experience while connecting athletes with brands invested in their specific market.
Events Sponsored:
Partnership Details: F45 Training, the global functional fitness franchise, sponsors multiple premier HYROX events across North America and Europe. Their presence brings high-intensity interval training expertise to HYROX venues.
What This Means for Athletes:
Events Sponsored:
Partnership Details: Europe's largest sporting goods retailer sponsors two of HYROX's most prestigious European events, including the Hamburg Major Championship.
What This Means for Athletes:
Events Sponsored:
Partnership Details: Founded by 5x CrossFit Games champion Mat Fraser, HWPO Training brings elite athletic programming to the Boston event. Fraser himself has competed in HYROX doubles.
What This Means for Athletes:
Events Sponsored:
Partnership Details: Regional fitness brand supporting HYROX growth in the Benelux region.
Events Sponsored:
Partnership Details: Supporting HYROX's debut in Norway, bringing the sport to Scandinavian athletes for the first time.
Partnership Details:
What This Means for Athletes: MyProtein provides official nutrition support for HYROX athletes. As one of Europe's leading sports nutrition brands, they offer HYROX-specific product recommendations and athlete discounts.
Product Categories for HYROX:
Athlete Benefits:
Partnership Details:
What This Means for Athletes: Red Bull provides both hydration stations at events and sponsors elite HYROX athletes directly. They're deeply integrated into the HYROX experience, from race day energy to athlete development.
The Red Bull HYROX Start Tunnel: One of the most iconic elements of modern HYROX races is the Red Bull start tunnel - an intense, high-energy area where athletes begin their race. Featuring dramatic lighting, projected videos, and loud music, this high-tech starting point builds excitement and adrenaline before athletes enter the main stadium for the first 1km run. The Hamburg event debuted an enhanced version with immersive video projections that set the tone for the entire competition.
Sponsored Athletes: Red Bull sponsors numerous elite HYROX athletes, including:
Race Day Support:
Partnership Details:
What This Means for Athletes: AirAsia has joined HYROX as the Official Regional Airline Partner for APAC, making it easier and more affordable for athletes and supporters to travel to races across the region. As a Premium Partner for the upcoming Melbourne, Auckland, and Brisbane events, AirAsia is committed to flying athletes with affordable fares - removing travel barriers so athletes can focus on what matters most: performing at their best on race day.
Travel Benefits:
AirAsia's Commitment: "Train hard. Push further. Compete stronger. AirAsia will take care of the journey." This partnership reflects HYROX's commitment to making the sport accessible to athletes across the Asia-Pacific region, with the world's best low-cost airline ensuring travel is never a barrier to competition.
HYROX partners with brands to sponsor individual events around the world. These naming rights partnerships enhance the local event experience while connecting athletes with brands invested in their specific market.
Events Sponsored:
Partnership Details: F45 Training, the global functional fitness franchise, sponsors multiple premier HYROX events across North America and Europe. Their presence brings high-intensity interval training expertise to HYROX venues.
What This Means for Athletes:
Events Sponsored:
Partnership Details: Europe's largest sporting goods retailer sponsors two of HYROX's most prestigious European events, including the Hamburg Major Championship.
What This Means for Athletes:
Events Sponsored:
Partnership Details: Founded by 5x CrossFit Games champion Mat Fraser, HWPO Training brings elite athletic programming to the Boston event. Fraser himself has competed in HYROX doubles.
What This Means for Athletes:
Events Sponsored:
Partnership Details: Regional fitness brand supporting HYROX growth in the Benelux region.
Events Sponsored:
Partnership Details: Supporting HYROX's debut in Norway, bringing the sport to Scandinavian athletes for the first time.
As HYROX continues its global expansion, additional sponsors support the sport across various categories including fitness equipment, regional apparel partners, supplements and recovery, media and broadcasting, and venue partnerships. These relationships continue to enhance the athlete experience at events worldwide.
Sponsors enable:
Sponsor partnerships drive:
Sponsor investment accelerates:
Elite athletes may qualify for:
PUMA HYROX:
Amazfit:
BYD:
MyProtein:
Centr:
F45 Training:
Intersport:
The sport's rapid growth (300%+ year-over-year in some markets) continues attracting premium sponsors. Expected trends:
2025-2026:
Why Brands Choose HYROX:
Sponsorships evolve as HYROX grows. For the latest:
This guide is maintained by the RoxRadar team to help athletes understand the brands supporting HYROX globally. Information is current as of October 2025 and updated regularly as new partnerships are announced.
Ask ROXi! Our AI assistant (looking for a naming sponsor!) knows the current sponsor landscape and can help you understand:
